Working closely with the Rinaro team to deliver a brand direction that positions this exciting tech brand at the forefront of the audio industry.

Client: Rinaro
Year: 2018


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Concept design

Brand strategy
Branding

Art Direction

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Communicating a new technology

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Rinaro is an audio company that has been quietly developing some of the most advanced technology seen in the industry today. We produced an identity that breaks down the core of their technology into a simple icon.

In a marketplace where the technology has become so advanced it was clear that communicating what Rinaro’s drivers do in the most concise way possible. The magnet sandwich that is unique to this technology became the building block of the logo.

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As Rinaro is a B2B brand that supplies technology to other partners we wanted to create a mark that could sit on a product in an unobtrusive way but gave those in the know the added satisfaction that what is driving their piece of machinery is technology of the highest calibre.

As Rinaro is a B2B brand that supplies technology to other partners we wanted to create a mark that could sit on a product in an unobtrusive way but gave those in the know the added satisfaction that what is driving their piece of machinery is technology of the highest calibre.

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