Working closely with Naim Audio to create a new design language and help this historic British audio brand to grow and expand into new territories

Working closely with Naim Audio to create a new design language and help this historic British audio brand to grow and expand into new territories

Client: Naim Audio
Year: 2014 - ongoing
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Concept design
Engineering
Packaging
Factory liason

Client: Naim Audio
Year: 2014 - ongoing
-
Concept design
Engineering
Packaging
Factory liason

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A new design language
We have been working closely with Naim Audio to update the design language across their range of high end audiophile grade products as well as helping them transition into new market areas whilst retaining their existing fanatical customer base. 

We created a design language that can scale up and be added to without it looking like a compromise. Large split lines create a modular concept for scalability.

A new design language
We have been working closely with Naim Audio to update the design language across their range of high end audiophile grade products as well as helping them transition into new market areas whilst retaining their existing fanatical customer base. 

We created a design language that can scale up and be added to without it looking like a compromise. Large split lines create a modular concept for scalability.

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“The past three years have been an incredibly intensive period of product development for Naim & Focal. I have had the pleasure to use the talents of Two at Six in helping deliver beautiful, disruptive, award winning design solutions.”

“The past three years have been an incredibly intensive period of product development for Naim & Focal. I have had the pleasure to use the talents of Two at Six in helping deliver beautiful, disruptive, award winning design solutions.”

Simon Matthews
Naim & Focal, Group Director of Design

Launching into new territories
A clear visual language was introduced to separate out the high end audio range from the mainstream consumer audio range. Dark styling for the audiophiles and light metals and hints of colour for the new consumer audience.

Launching into new territories
A clear visual language was introduced to separate out the high end audio range from the mainstream consumer audio range. Dark styling for the audiophiles and light metals and hints of colour for the new consumer audience.

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Scaling modular design
We created a design language that can scale up and be added to without it looking like a compromise. Large split lines create a modular concept for scalability.

Scaling modular design
We created a design language that can scale up and be added to without it looking like a compromise. Large split lines create a modular concept for scalability.

Two at Six Design - Naim Mu-so
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